Based in Oakland, California, e.l.f. Cosmetics stands as a prominent American beauty brand since its inception in 2004, co-founded by Joseph Shamah and Scott Vincent Borba. Offering a diverse range of products, including bath and skin-care essentials, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others, e.l.f. Cosmetics remains a go-to choice for makeup enthusiasts seeking quality and affordability.

Uncover our exclusive collection of eyeliners, meticulously crafted with a special formula to deliver unparalleled quality. Explore a diverse range of rich and trendy color options, curated to complement any style. With effortless application, our high-quality eyeliners offer convenience and versatility. Elevate your makeup routine with ease, thanks to our premium eyeliners designed to enhance your beauty effortlessly.

Elevate your hair game with our Root Booster, a must-have for achieving voluminous locks. Infused with a potent blend of bamboo fibers and soy proteins, this formula fortifies each strand from the roots, resulting in hair that exudes voluptuous body and fullness. Our thickening blend works wonders, adding noticeable body to your tresses and ensuring that you rock big, touchable, and beautiful strands with ease. Keywords: root booster, bamboo fibers, soy proteins, voluminous hair, thickening blend, hair body, fullness, touchable strands, hair volume.